Home Care and I&I UK And Ireland

 The Switch to Concentrated Cleaning Products

Discover what’s driving the change to solid/dry ingredients and discover what options are available

Concentrated cleaning products are increasing in popularity, with market insights showing a massive 270% increase in refill and refillable surface care product launches between 2018 and 2022, in Europe.

This increase in popularity is largely because concentrated solid versions of raw materials are lighter and more compact than their comparable liquid forms, making them easier to transport. Additionally, the profile of solid products has been further heightened due to rising haulage costs and the focus on transporting less water.

Furthermore, growing consumer concerns over sustainability are driving manufacturers to explore new product formats that are safe and easy to use and come in many different forms from dissolvable tablets to sheets, bars, blocks, and highly soluble powders. And with new product formats comes new product packaging, and as legislation around the use of plastics tightens, greater use of recyclable and biodegradable packaging formats continues to increase.​​

Take a look at a selection of solid/dry ingredients from our extensive portfolio.

Aquanate from Innospec

Aquanate are a series of mild surfactants for hard surface, dish, hand soap and laundry detergents, composed of naturally derived anionic powders and blends based on Taurates, Isethionates and Glutamate. This new technology in Home Care and I&I, compliments Innospec’s existing range of powdered, pelletised, needle and granular surfactants, compromising of hydrotropes (SCS, SXS, STS), Alkyl Sulfates (SLS), Alkylbenzene Sulfonates (SDBS) and Olefin Sulfonates (AOS).

Alcoguard from Nouryon

Alcoguard H5941D is a spray-dried readily biodegradable hybrid polymer for use in various cleaning applications where solid anti-scalent / antifilming agents are required. Nouryon’s innovative new product stems from consumers and formulators questioning the suitability of using synthetic, non-biodegradable polymers such as Polyacrylic Acid for scale control. EU Ecolabel compliant, majority biobased (vegetable polysaccharide) and non-hazardous, this powder form enables easy incorporation into solid products especially automatic dishwash and laundry powders.

Powder enzymes from IFF

IFF address the need for innovation in Dish and Laundry care with their range of single and blended powder enzymes. These demonstrate improved performance and align with the consumer’s lifestyle, seeking greater convenience and sustainability. The Smartenz 3000 series showcases IFF’s Multi-Enzyme Granule solutions powered by ENZOGUARD® SD proprietary technology ensuring consistency; all the benefits in one, single particle. Their new protease for Dish, Excellenz P 2250 delivers premium soil removal performance under stressed conditions, enables formulators to achieve compaction/weight reduction plus has excellent long storage stability. 

Evozyme P from Genesis Biosciences

Genesis’ range of eco-benign® bacillus offer the consumer a safe and sustainable way to  ‘clean with nature’s toolbox’. Their Evozyme P series of powdered bacteria blends were designed with diversity in mind, Genesis selected strains offering the best performance in the widest array of conditions to truly be a multi-purpose additive. As the trend for probiotic claims in new Home Care launches is on the increase, these powders can be easily incorporated to offer a deep, long-lasting clean without the need for CLP labelling.

Other highlights from our portfolio of dried products include:

• Polishing alumina from Almatis

• Silicone anti-foams from Wacker

• PT6 preservatives and Oxone from Lanxess 

• Cellulosics from Ashland​
• Polyacrylates from SNF

• Polyvinyl Alcohol from Kuraray

• Oxidising agents and superabsorbent granules from Evonik

• MGDA from Jackchem

Frequently Asked Questions

Find out more about solid/dry ingredients...

Solid/dry ingredients are dry, light, compact, and easier-to-transport versions of liquid surfactants. Due to rising concerns over the sustainability and transportation costs of using liquid surfactants, solid ingredients are increasing in popularity due to being a more efficient and sustainable alternative to traditional liquid forms.