Using Rheology Modifiers in Home Care and I&I Products

Learn more about rheology modifiers and how they are used in Home Care and I&I products

When we think about the products that keep our homes and workplaces clean, we rarely consider the intricate science behind them. 

However, Home Care and Institutional and Industrial (I&I) products are formulated with precision, using a variety of specialised ingredients. One such group of ingredients that plays a crucial role in these products are rheology modifiers. In this article, we'll explore our range of rheology modifiers, discover what rheology modifiers are, how they function, and how they are used to elevate the performance of home care and I&I products.

Explore our range of thickening solutions

Cellulosics from Ashland

Natrosol 250 HHXR: Hydroxyethylcellulose (HEC)
Blanose 7H4, 7H9 & 12M31F: Carboxymethylcellulose (CMC)
Benecel E10M, E4M, K200M: Hydroxypropyl Methylcellulose (HPMC)
Avicel PC 611 & PC 511: Microcrystalline Cellulose (MCC)

Guar Gums from Ashland

N-Hance CG-13 (Guar Hydroxypropyltrimonium Chloride)
N-Hance HP 40 S (Hydroxypropyl Guar)

Carbomers from IMCD

Smart 980: Easy to disperse and self-wetting carbomer
Smart TP 20 & 21: Hydrophobically modified crosslinked polyacrylate polymer
Smart LT-30: Lightly crosslinked acrylic polymer emulsion
Polyacrylates from IMCD

Smart 43L: Hydrophobically modified Alkali Swellable (HASE) thickener
Smart 36L: APEO-free, acrylic polymer liquid dispersion
Smart FC: Suspending and/or thickening aid
Quaternary Ammonium Compounds from Nouryon

Arquad T-50: Tallowalkyltrimethyl Ammonium Chloride
Arquad T-50 HFP: Tallowalkyltrimethyl Ammonium Chloride (High Flash Point)
Arquad 16-29 & 16-50: Hexadecyltrimethylammonium chloride (stable in hydrogen peroxide)

Amine Oxides from Innospec and Nouryon

Empigen OB: Lauramine Oxide
Empigen OS/A: Cocamidopropylamine Oxide
Aromox MCD-W: Cocamine Oxide
Aromox 14D-W970: Tetradecyldimethyl amine oxide (stable in high alkaline and hypochlorite-based formulations)
Aromox T/12 HFP: Tallowbis(2-hydroxyethyl) amine oxide (High Flash Point)

Ethoxylated Amines

Ethomeen C/12: Coco Alkylamine Ethoxylates
Ethomeen O/12 & Berol 302: Oleyl Amine Ethoxylate
Ethomeen T/12, T/15, T/25: Tallow Alkylamine Ethoxylates

Find out more about rheology modifiers...

To grasp the significance of rheology modifiers in Home Care and I&I products, we must first comprehend the concept of rheology itself. Rheology is the branch of physics that deals with the deformation and flow of materials, encompassing solids, liquids, and gases. When an external force or stress is applied to a material, it responds by changing its shape or flowing. Rheological properties include yield stress (the point at which a material starts to flow), relaxation time (the time taken to return to its pre-stress state), viscosity (resistance to flow), and compliance (deformation tolerance).

The realm of rheology finds applications in various fields, from engineering and biology to pharmaceuticals and cosmetics. Viscosity, a key rheological property, holds particular importance in the context of Home Care and I&I products.

In conclusion, Home Care and I&I products often rely on the role of rheology modifiers. 
These unsung heroes of formulation science enable manufacturers to create products that not only clean effectively but also offer the desired consistency, stability, and sensory experience. From natural polymers to high-performing synthetic polymers and versatile inorganic materials, rheology modifiers are indispensable tools for enhancing the performance of a wide range of products that make the places we live and work in cleaner and healthier.
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