Formulations

Pet Care | Pet Shampoo: A gentle yet effective formulation designed to cleanse and care for pets, supporting routine and wellbeing

FormulationsHome Care and I&I
Cleaning Kit: Lifestyle Edition
Discover the cleaning solutions included in this kit

Part of the Cleaning Kit: Lifestyle Edition

This shampoo provides a luxurious lather whilst being gentle on skin. It helps to detangle pet hair and leaves it looking shiny and conditioned. 

Appearance and directions for use  

A clear, viscous liquid applied liberally to the pet’s coat, washed through, and rinsed off completely. 

Key Featured Ingredients 

Natrosol Plus 330 CS (Ashland)  

Natrosol Plus 330 CS (Cetyl Hydroxyethylcellulose) is an associative cellulosic thickener designed to provide thickening and viscosity stability in both aqueous and surfactant systems. Key features include pseudoplastic shear thinning behaviour, high salt tolerance and long-term stability over a very wide pH range (3.5-11).
 
HMHEC also behaves as a polymeric co-emulsifier and can be used to stabilise O/W emulsions without the use of conventional high HLB, water-soluble surfactants, enabling a much milder formulation. The wood pulp used in our cellulose products is sustainably sourced .  

Hydroxyethyl Cellulose  
 

Aquanate LQ (Innospec)  

This anionic surfactant is extremely mild and provides a dense, stable foam. It is derived from natural/renewable resources and is suitable as a primary or secondary surfactant. It provides good detergency with outstanding rinsability. When used in combination with other co-surfactants, it builds highly viscous, salt thickened systems. The excellent water solubility properties allow the formulator to produce crystal clear cleansing systems for home care applications.
  
Sodium Lauroyl Methyl Isethionate  

Empigen BS/H50 (Innospec)  

As an amphoteric surfactant, Empigen BS/H50 is compatible with anionic, non-ionic, cationic and other amphoteric surfactants. It is stable over a wide pH range, thus providing formulators flexibility for use in many applications. Its use can give formulation and performance benefits in terms of abundant stable foam, superior foaming and cleansing ability in the presence of other ingredients, ease of viscosity adjustment and it may also be used to provide a mild conditioning effect. Also available as mass balanced.
  
Cocoamidopropyl Betaine  

Aquacat PF618 (Ashland)  

AquaCat PF618 cationic solution is a paraben-free aqueous solution of cationic guar. This easy-to-use solution enables clear formulations without extra dissolution steps, pH adjustments, and heating. It is compatible with a wide variety of anionic and amphoteric surfactants and enables formulation of clear shampoos. 

Guar Hydroxypropyltrimonium Chloride 

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Pet Care | Pet Shampoo: A gentle yet effective formulation designed to cleanse and care for pets, supporting routine and wellbeing | IMCD United Kingdom