Boost My Cycle concept recognised for pushing the boundaries and breaking the mould of the cosmetics industry
Update (13/11/2024):
We’re excited to share that IMCD UK Beauty & Personal Care has won the Laura Marshall Award 2024 for Technology and Disruption at SCS Formulate 2024.
Our innovative Boost My Cycle concept, which addresses the complex relationship between the menstrual cycle and skin health, was recognised for pushing the boundaries and breaking the mould of the cosmetics industry.
Original Story (19/09/2024):
We are delighted to announce that IMCD UK Beauty & Personal Care has been selected as a finalist for the prestigious Laura Marshall Award 2024. This honour is in recognition of our innovative Boost My Cycle concept, which addresses the complex relationship between menstrual cycles and skin health.
The Laura Marshall Award, named in memory of the esteemed SCS employee who made significant contributions to the industry, celebrates groundbreaking advancements in personal care. This year, the award has expanded to include two distinct categories:
- Award 1: Sustainability and Ethics - Solutions that improve the world we live in
- Award 2: Technology and Disruption - Ideas that push the boundaries and break the mould of the cosmetics industry
We are thrilled to be recognised in the latter category for our innovative solution to skincare throughout the menstrual cycle.
About Boost My Cycle
Developed by our technical team at our Beauty & Personal Care application laboratory in Milton Keynes, Boost My Cycle is a 4-in-1 concept designed to adapt to the dynamic changes skin undergoes throughout the menstrual cycle. Our solution empowers individuals to take control of their skin health with a bespoke approach tailored to hormonal fluctuations. This includes an ultra-hydrating daily use cream and three versatile serum boosters, each addressing specific skin needs at different stages of the menstrual cycle.
What’s Next?
As finalists, we will present Boost My Cycle on the first day of SCS Formulate, taking place on 12th November 2024. Visitors will then have the opportunity to vote for their favourite finalist. The winners will be announced at the SCS Annual Dinner, celebrating the year’s most exciting advancements in the personal care industry.
More details on our Boost My Cycle concept can found here.