Toiletries: Inside the IMCD UK Beauty Studio

At IMCD Beauty & Personal Care, we support product development through ingredient expertise and formulation capabilities. Toiletries is one of four application areas at our Beauty Studio UK in Milton Keynes, alongside sun care, skin care and hair care.

Our Toiletries Beauty Studio has been carefully curated to provide customers with a broad and inspiring portfolio of formulation concepts, helping to accelerate product development across a wide range of personal care applications.

Our foaming cleansing collection includes a wide range of cleansing systems designed to deliver effective performance alongside engaging sensory experiences. Our portfolio includes pump foamers, gels, jellies, powders and solid formats, each offering distinct foam characteristics and application benefits.

Suitable for facial cleansers, hand washes, shower gels and bubble baths, these formulations provide customers with multiple options to meet different consumer preferences, from rich, indulgent lathers to lighter, more delicate foam profiles.

Dedicated to gentle yet effective cleansing, our non-foaming collection focuses on formats that cleanse without relying on traditional foam systems. We have developed this collection to meet growing consumer demand for mild, skin-friendly cleansing solutions that prioritise comfort and skin care benefits.

Our portfolio includes micellar waters, make-up removers, gel-to-milk formulations, cleansing oils and two-phase systems, offering a range of sensory experiences and application methods. These formulations provide an excellent platform for creating products tailored to sensitive skin, premium facial care routines and multifunctional cleansing concepts.

Our leave-on treatments collection features a selection of targeted formulations designed to deliver lasting benefits throughout the day. Our collection includes deodorants, toners, sanitising gels, shaving products and post-shave treatments, each developed with consumer performance and aesthetics in mind.

From lightweight, fast-drying formats to soothing and conditioning systems, these formulations offer customers the flexibility to incorporate active ingredients and create products that address specific consumer needs.

We have designed our rinse-off treatments collection to enhance cleansing routines through targeted treatment experiences. Featuring chemical exfoliators, polishing scrubs and massage oils, this collection offers a variety of textures to suit different skin types and consumer preferences.

During a dedicated Beauty Studio session, customers can evaluate multiple formulations in a single visit, compare textures and formats side by side, and collaborate with our technical experts to identify the most suitable solution for their brief.

By combining proven chassis formulations with ingredient expertise and customisation opportunities, we streamline the development process, reduce complexity and help bring new concepts to market more efficiently.

To discuss a toiletries project or arrange a visit to our Milton Keynes studio, get in touch with our team or speak to your IMCD account manager.