Discover our Live Smarter concepts
Dive further into our innovative concepts focused on cognitive health addressing the neurobiome, brain metabolism, stress, mood, and long-term mental performance.
Live Smarter
- 1Be Sharp Gummy
- 2Think Well + Stick Pack
Sharpening focus and calming the mind
CONCEPT RATIONALE
Across all generations, research shows that on average, 89% of consumers consider their emotional and mental health to be just as important as their physical well-being. Among those seeking to improve their overall health, 53% cite their mental health as an area to improve, while 52% highlight their emotional wellness. Having a calm and focused mind is what many consumers aspire to.
IMCD has developed Be Sharp —a powerful natural solution that delivers scientifically substantiated cognitive health benefits.
TARGET MARKET
The global brain health supplements market size was USD 6.29 billion in 2024. The market is projected to grow from USD 6.74 billion in 2025 to USD 11.55 billion by 2032, exhibiting a CAGR of 8.0% during the forecast period.
IMCD's Be Sharp Gummy calms the mind as little as one hour after consumption. This calming effect continues throughout the day and remains significant after six hours.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Formulated as a combination of clinically proven synergistic actives - American ginseng (Panax quinquefolius) and vitamin premix for cognitive health.
- Palatable – refreshing and stimulating flavours.
- Convenient – just two tasty gummies a day.
- Low dose of 200mg.
- Sugar-free.
- Stimulant free.
Log in to MYIMCD to access a formulation that helps settle the mind and helps quiet mental noise for sharper focus and steadier energy.
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Discover our Live Smarter concepts
Dive further into our innovative concepts focused on cognitive health addressing the neurobiome, brain metabolism, stress, mood, and long-term mental performance.
Live Smarter
- 1Be Sharp Gummy
- 2Think Well + Stick Pack
