Concepts

Strong Heart Capsule

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Strengthening and protecting cardiovascular health

CONCEPT RATIONALE

The incidence of cardiovascular diseases (CVDs) has been rising considerably over the last few decades, and it is estimated that over 626 million people globally live with CVD. Many consumers are living with several risk factors for CVD, including altered blood lipids, elevated blood pressure, endothelial dysfunction, inflammation, oxidative stress, and diabetes, and an increasing number of consumers are reaching for natural solutions. 
 
More recently, there has been an increase in health-aware consumers who are being proactive and opting for preventative products to optimise cardiovascular health.  

IMCD’s Strong Heart is a dynamic, potent blend of synergistic nutrients that target multiple pathways involved in cardiovascular health, including inflammation, oxidation, blood flow, and lipid metabolism. Strong Heart vegan capsules actively support key areas and are designed to protect and optimise cardiovascular health. 


TARGET MARKET

Driven to protect their heart health early, younger generations are increasingly seeking high-quality, science-backed nutraceuticals. This trend likely contributes to projections that the global cardiovascular health supplements market is seeing, reaching USD 16.72 billion by 2030 with a CAGR of 8.6% between 2025 and 2030.

Strong Heart is applicable to adults of all ages and offers support for existing CVD risk factors such as hyperlipidemia, but can also be used preventatively to protect and optimise cardiovascular functioning. 

CONCEPT HIGHLIGHTS

Strong Heart (NF)

CONSUMER BENEFITS

  • Multi-dimensional approach to cardiovascular support.
  • Ingredients backed by clinical evidence.
  • Vegan and vegetarian-friendly pullulan capsule.
  • No unpleasant taste or odour 
Log in to MyIMCD to uncover a science‑driven formulation developed to strengthen multiple aspects of cardiovascular health.

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Strong Heart Capsule | IMCD United Kingdom