Part of the IMCD Beverage Blending: Starter Kit
Why we created the Blue Milkshake
Our Blue Milkshake powdered blend was developed in response to the fact that fruit has taken #1 spot in dairy milk launches, with 40% of flavoured launches in 2023 being fruit flavours*. But our team took it one step further and wanted to create a beverage that was not only tasty but also visually appealing. Utilising an intense natural blue, our blueberry and raspberry flavoured milkshake is both pleasing on the eyes and the taste buds.
Who it’s made for
Developed at our Food & Nutrition laboratory in Milton Keynes, UK, our Blue Milkshake is perfect for beverage manufacturers looking to expand their product line with exciting and vibrant drink options. This formulation serves as inspiration for producers, providing a flexible base that can be customised to meet specific consumer preferences and market trends.
What it achieves
Our Blue Milkshake delivers a refreshing and fruity experience, combining the natural flavours of blueberry and raspberry with a vibrant blue hue for added aesthetic appeal. The blend of high-quality ingredients ensures a brilliant mouthfeel thanks to its smooth texture and consistent flavour, providing a satisfying and enjoyable drink for consumers.
Concept highlights
- Fresh mixed berry flavour
- Easy to use powder, just blend with milk
- Great visual appeal
- Thick and creamy mouthfeel
Ingredient Functionalities
- DEXTROSE MONOHYDRATE G from Roquette – Superbly sweet
- BLUEBERRY FLAVOUR EN-873-990-1 from Givaudan – Delicious fresh berry flavour profile
- TRICALCIUM PHOSPHATE FCC from ICL – Anti-caking
- VEGEBRITE BLUE SPIRULINA PWS_CO304660 from Givaudan – Eye catching intense natural blue colour
- VANA LATA CB 55K from Friesland Campina – Cream based fat powder for an indulgent taste
- XANTHAN GUM from KuW – Delivers an exceptional mouthfeel
- LACTARIN BV 50 from IFF - Carageenan based gelling
- RASPBERRY FZ-252-896-0 from Givaudan – Fresh berry profile
- SPARKLES PURPLE P_CN000013 from Givaudan – Flecks for visual appeal
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