Introducing the Cleaning Kit | Lifestyle Edition

Consumer expectations around cleaning are shifting, with growing demand for solutions that combine strong performance with a more considered product experience. According to Mintel's 2026 Global Household Predictions, consumers are increasingly viewing cleaning as part of a broader wellbeing routine rather than solely a household chore. Demand for products that support comfort, mood and overall wellbeing continues to influence both surface care and laundry care, with fragrance innovation playing a growing role in product development. As a result, fragrance, texture and packaging are playing a greater role in how products are perceived and used, reflecting a broader move towards more personalised and sensory-led home care experiences that support comfort, mood and overall quality of life. 

Developed in our UK Laboratory, the Cleaning Kit: Lifestyle Edition brings together eight cleaning formulations designed to reflect this shift. Each concept moves beyond traditional cleaning, combining performance with everyday care and routine to support more enjoyable product experiences.

 

The kit spans a range of cleaning and care formats using home care ingredients such as surfactants, enzymes, silicones, functional polymers and natural oils. It combines performance-driven systems designed to tackle everyday cleaning challenges alongside more experience-led formats that take a broader approach to home care.

  

For formulators, this shift challenges traditional formats and creates space to develop products that balance technical performance with sensory appeal.

 

From surface care, laundry care and pet care, the collection demonstrates how proven ingredient technologies can be used to develop multifunctional products that respond to evolving expectations around wellness-focused home care, product experience and format.

 

Whether the focus is on introducing care-led formats, exploring new sensory directions, or adapting to changing routines, this collection offers a clear direction for modern home care development. Continue through the collection to explore each concept in more detail, including formulation benefits, featured ingredients and application opportunities.

 

Source: Mintel Global Household Predictions 2026; Euromonitor Surface Care and Laundry Care 2025