Aesthetics

Globally, consumers are embracing beauty from within supplements, reflected by soaring sales in this significant nutraceutical category. Today, consumers recognise that nutrition and lifestyle can reflect in their appearance. Global customers identify that the inside-out benefits of ingestible beauty supplements can complement topical beauty regimens. They are seeking products that make them look and feel good from the inside out. 

Beauty supplements (also known as nutricosmetics) offer holistic benefits. They are orally absorbed into the body where they work on the deepest layer of the skin to improve the health and appearance of hair, skin, and nails, whilst also acting as supplements that can support overall health, nutrient status, antioxidant defences, and body functioning. 

Leading market research firms predict ongoing growth for the category, with the global beauty supplements market expected to grow at a CAGR of 11% between 2022 and 2030. According to Innova, the beauty-from-within category is experiencing significant growth worldwide, with Asia representing 35% of launches in 2021, ahead of Europe (24%) and North America (14.5%).  

Skin health is essential across all age groups, ethnicities, and genders, hence, beauty supplements appeal to a wide range of consumer segments. Each consumer type has specific goals, presenting an opportunity for brands to develop targeted beauty supplements for different consumer groups. 

Skin health is not just skin deep. Today, there is a dramatic shift in consumer attitudes towards traditional skincare and beauty regimens, with more women seeking internal solutions for external beauty concerns. Holistic beauty and longevity are closely linked to each other. Antioxidants have become a buzzword in the health and wellness industry.  

Within nutricosmetics, antioxidants can support strong nails, healthy, youthful skin, and preserve hair growth by defending against oxidative stress. ​Micronutrients, including vitamins, minerals and amino acids, are not only essential components of skin structure, but they also modulate multiple biological functions.  

We at IMCD take into consideration that inner relaxation and sleep directly influence outer projection and therewith external beauty. We have created several concepts that address various aspects of beauty and sleep, harnessing a holistic approach to combating damaging ROS involved in accelerated skin ageing.